Products & Services – Explained

Nowadays the concept of outsourcing is a new hype in the software industry and many businesses are investing billions in outsourcing all their core and non-core product development activities. Since companies are intended to bring innovative products to the market rapidly, they need a strategic model of outsourcing for their upstream functions such as product designing and product development. An external engineering expertise not only reduces operational costs but also provides long-term benefits which, in turn, help to stay abreast of the competitors.

Though reasons could be numerous, the consistently emerging marketplace competition has actually drawn companies into new markets, domains/technologies for which they require expertise and skills in place. But when a company recognizes that they lack required infrastructures or skills, they end up on outsourcing product development activities. From this, it is evident that outsourcing is just not a mere trend but a business necessity which help companies to transform their raw ideas into innovative products. Let’s discuss in detail few reasons for why outsourced product development is a business necessity:

To Gain Expertise in Multi Domains

A saying states that it is always better to have more, which is true especially in the field of product designing and development. In order to build innovative and unique products, working on multiple concepts and theories is truly important. It not only helps to differentiate your product from others but also helps to determine product’s viability in the market. An outsourced product engineering firm generally has a team of design experts who work collaboratively with industry experts to build a working prototype of the product.

To Focus On Other Core Activities

Other than product development activities, a company needs to focus on several other tasks including IT operations, marketing, and sales. Not necessarily, engineering requirements are the only core requirements of every company especially when most of the R&D activities can be outsourced. Cost, in-house expertise, complex development processes, and resource management are some of the key areas which a company find challenging to deal with. Also, development teams are often swamped with numerous projects that require assorted expertise. Here the role of outsourced vendors comes into play. Their dedicated resources focus on a single project while freeing-up company to focus on other activities.

To Minimize Staffing Requirements

Since different projects have different requirements, organizations consider recruiting new talents for short-term periods to complete a specific project. But is this reliable to hire full-time employees that may put an extra burden on HR department as well as can create confidentiality risks? Getting the right person on board usually requires more time, and sometimes training sessions to learn. While outsourced firm, with their full-time staff, can help in completing development projects on time, nothing could be better than applying targeted expertise at the right time.

To Meet Fixed Project Timelines

It is very usual for companies to miss their project timelines due to failing in committing resources to it. On the other hand, outsourced partners, prior to signing a contract, clearly understand a project’s timeline and requirements and consider assigning their resources on it accordingly so as to ensure its on-time delivery.

Reviewing Niche Products And Services

Reviewing Products and services can lead to unlimited opportunity

In this article we’ll be discussing the process of researching products and services that can be used as reviews within the posted content on your website. There is an awesome opportunity residing in every niche and product reviews are a critical component to any successful authority website on the internet.

Let’s have a look at these topics:

Introduction to Product Reviews

Products and Services can lead to great opportunity

The Top Platforms to use for product research

Building product keyword lists

Introduction to product reviews

Marketers create several types of product reviews:

Single product review – ex: Mr Coffee 12 Cup Coffee Maker

multiple product review – ex: Best 12 Cup Coffee Makers

Product vs product review- ex: Mr Coffee vs Keurig 12 Cup Coffee Makers

There are other ways to review products, some other product review types are:

Video – display product and how to use

Unboxing from delivery

Negative review warning viewers and offering a better choice

The 5 Ws – ex. who: Mr. Coffee – when: sold in stores, what: digital coffee pot, why: it’s new and improved, where: online and near you.

What can be included in our review:

Overall rank

Product descriptions

Pros and Cons

Price

Guarantee – yes/no

Product specifications

These can be displayed somewhere on the review page.

The reviewing products and services process is all to inform your readers so that they can make an educated purchasing decision, and help them make the best choice for their situation. The viewer has come to your website by choosing our link from the search engine result pages (serp’s).

The first thing they see upon entering your site is the link page that they clicked on. We should come across, or appear to them as professional business people who care about them so they can feel comfortable and trust us as niche authorities.

Products & Services – Insights

Marketing a consumable product to the mass of consumers out there is challenging. In light of all the competition keeping your brand top of mind for consumers is of utmost importance – but this is all stuff you know.

So why would you market a FMCG brand on the internet – isn’t this a niche medium that targets only a small percentage of South African consumers? Well here’s one theory… You need to market FMCG products on the internet because these are brands that rely on the relationships they have formed with their consumers.

When you buy your favourite brand of peanut butter, yoghurt, milk, washing up liquid – it is often because you feel a familiarity with your chosen brands – it is a relationship based on trust developed out of years of quality delivery.. You might say these brands have become like familiar friends you wouldn’t want to lose.

The challenge is for FMCG marketers to develop and maintain these relationships with their loyal consumer base and not to let them stray to other brands that may be perceived as cooler, more innovative or new brands on the block.

The role of different media in FMCG marketing

Each media has a role to play in FMCG marketing, the important thing is to look at the big picture and integrate these media* to achieve your ultimate marketing objective:

  • TV/ radio/ print, outdoor – selling your product to a mass audience that fits your demographic, driving the consumer to the store.
  • Instore Marketing – making sure you grab the consumer in the aisle and close the sale at point of purchase
  • Online marketing:

Establish, reward, and revitalise your relationship with consumers

Create exciting, surprising content taking advantage of the freedom of the internet – market this content extensively online.

Drive consumers to engaging platforms online with all your offline marketing – consumers often want to find out “what’s behind the ad”

Interact with them sincerely and appreciate their feedback

Treat loyal customers as VIPs offering them the first chance to try new variants, creating “expert tester” panels for new products, appreciating and implementing their suggestions

*simplified overview of FMCG marketing mix

Why do FMCG brands have websites?

Lets be honest – there really is no point in FMCG brands spending money on driving traffic to a website if there is no purpose to the visit. Helpful website tools and free services are novel and may warrant a few return visits but are not engaging the consumer long term.

A broader online strategy should be considered by FMCG marketers that includes:

  • Using existing social media platforms to meet their needs (instead of expensively developing custom platforms that meet the same needs)
  • Creating surprising & impactful content – video, rich media, pictures, articles
  • Maximising content sharing sites and social media to market this content extensively
  • Implementing integrated campaigns that target consumers off and online with the end objective of making an impact on the consumer and then maintaining that relationship over the long term.

So why would you market a FMCG brand on the internet?

Because that’s where your consumers are talking about you.

Or are they talking about your competitors?